We started this company by winning the Bain award at the original BCC Innovation Festival, back in 2022. In a bit of a homecoming, we were tapped to provide immersive services for the next edition of the Festival.
Il Pensatore: an immersive landing
Following the concept from BCC’s own creative department, we created a low-poly version of Rodin’s Le Penseur. In the original concept art the statue was 3D printed, clearly showing the signs of a filament printer. Our own version was materialized with a resin printer:
This model became a sort of leitmotif of the whole immersive experience. We changed the texture to a brushed metal in the corporate green, and we provided the client with renders for web and print channels.
We then proceeded to make this model available in webAR, using the model-viewer library. This will be used in an upcoming promotional campaign, asking the public to share pictures of the statue in their environment, a bit like we did with the whale for the Leverans comic.
We then created the scrollable section of the festival homepage, using a threejs scene embedded in an iframe. All semantically meaningful elements were implemented as standard DOM elements, the 3D is purely decorative, but it does not detract from the accessibility of the content.
Check it out on the Festival home page.
Innovation World
We also built a virtual world on framevr. The design goal was to let users interact in a shared explorable space. We’re pretty proud of the work our architect did, and there is some technically clever work on object instancing, but we’ll have here write a whole post on the matter. Keeping to the high level concept, we have a pretty linear progression from the starting point to the exhibition area, gradually disclosing information to the visitor no matter what path they choose.
We worked pretty hard to balance visual quality with performance, and we can now confidently state that it will work on whatever device you use.
Geodesic rocks in the same material as the Pensatore were inserted throughout, and to tie the concept together we made this short video (pretty early in the process, a lot of the environment is missing):
Please do check out BCC Innovation World, we’ll be expanding it a lot in the next few months.
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