The other large project we’ve been working on for the past few month is the immersive component of BCC Innovation Festival, the startup festival held by BCC ICCREA. This is a very large conglomerate of what are basically Credit Unions, when translating it into English.
Immersive identity
The concept developed by our clients’ communications department was centered on a low poly theme, and in particular on a low poly version of Rodin’s The Thinker. We created a 3D version of this low poly concept, and we put it in a scrollable three.js webpage, which was then embedded on the homepage of the festival for the vast majority of the festival’s duration. (It has now been replaced with a countdown to the pivotal Festival Day, which is on the 20th of September).
We’ve also created a webAR version (using <model-viewer>), to see the Thinker in your space, which has been featured on the festival’s promotional posters.
We also made 3D printable versions, which were supposed to be handed out to the winners, kind of like Oscar statues, and a massive version that another contractor was supposed to cut out of polystyrene foam, but they were both canceled for cost reasons. As I write this, we’re seriously considering just building a massive cardboard Thinker and bringing it to the Festival Day. It wouldn’t be profitable, but boy would it be cool.
Immersive Experience
Using FrameVR, we built a 3D world in which all the information about the festival, including the live event during the Festival Day, can be experienced immersively. It’s a webXR experience, so all you need is a browser, it runs on smartphones, computers, and XR headsets. It runs pretty great on both the Quest 2 and the Quest 3.
World building
We designed the environment to foster a sense of exploration. Due to platform limits it was pretty hard to build real interactions, so we basically ended up building a walking simulator. You can walk around, find information about the festival, and most importantly interact with other visitors. People can talk with spatial audio, share whiteboards, stream videos, share their own screens, add 3D models or images. They can personalize their avatars (including with Ready Player Me), and control them through their webcams or through their VR setups.
The whole environment is built in a low poly style, both to match the Thinker and to optimize performance on low-end devices. Apparently there are quite a bit of those among the computers given to our clients by their corporate IT.
Scattered around the environment are some large stones with the same material as the Thinker. Currently we don’t have it enabled to increase signal to noise ratio, but we also tried assigning sounds to each stone, that would trigger when someone walked next to them, creating an harmonic progression.
Users start their journey in a small hexagonal corral, filled with a festival timeline and a clickable map. We worry that the clickable map undercuts the sense of wonder and exploration, but it also makes moving around much quicker. Following the path one can reach a panoramic platform, or what we called the Innovation Square, a large concrete circle sitting in a rather wide valley, where a large Thinker acts as a centerpiece.
On the left you can find information about the UN 2030 Agenda for Sustainable Development objectives that all candidate startups (Champions in the BCC lingo) have to pursue in some way.
On the right you can find information about the festival itself, and about the institutional partners.
At the far end you can see a large building, creatively denominated “Innovation Building”. It was originally designed as a very permeable space, allowing access from different directions, and ideally the flow of people would be visible from the outside in.
Innovation Building
Inside the building itself we had to showcase the startups. They were originally supposed to be 20, but they ended up being 30. They’re classified by UN objectives. This “bento” shape is replicated in two small maps, one on the floor and one on the opposite building, which allow visitors to understand the layout, and to click on them to teleport to the cube they want to visit.
The startups were allowed to send text, images, video, and 3D models to showcase what they’re working on. Sadly, nobody ended up having any 3D material, despite the fact that several worked on domain areas where having a 3D representation would come in quite handy. Quite a few startups provided video, and the spatial audio works great at letting multiple people watch them without interfering with other visitors.
Coming Soon
We also built an Auditorium used for startup-only seminars, and we’ll soon have more to share about the Festival Day, and about the performance of the FrameVR platform.
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