{"id":228,"date":"2024-03-14T18:14:40","date_gmt":"2024-03-14T18:14:40","guid":{"rendered":"http:\/\/e-muse.it\/blog\/?p=228"},"modified":"2024-03-14T18:14:41","modified_gmt":"2024-03-14T18:14:41","slug":"launching-bcc-innovation-world","status":"publish","type":"post","link":"https:\/\/e-muse.it\/blog\/2024\/03\/14\/launching-bcc-innovation-world\/","title":{"rendered":"Launching BCC Innovation World"},"content":{"rendered":"\n

We started this company by winning the Bain award<\/a> at the original BCC Innovation Festival, back in 2022. In a bit of a homecoming, we were tapped to provide immersive services for the next edition of the Festival.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Il Pensatore: an immersive landing<\/h2>\n\n\n\n

Following the concept from BCC’s own creative department, we created a low-poly version of Rodin’s Le Penseur<\/a>. In the original concept art the statue was 3D printed, clearly showing the signs of a filament printer. Our own version was materialized with a resin printer:<\/p>\n\n\n\n

\"Rodin's<\/figure>\n\n\n\n

This model became a sort of leitmotif of the whole immersive experience. We changed the texture to a brushed metal in the corporate green, and we provided the client with renders for web and print channels.<\/p>\n\n\n\n

We then proceeded to make this model available in webAR<\/a>, using the model-viewer library<\/a>. This will be used in an upcoming promotional campaign, asking the public to share pictures of the statue in their environment, a bit like we did with the whale for the Leverans comic<\/a>.<\/p>\n\n\n\n

We then created the scrollable section of the festival homepage, using a threejs scene<\/a> embedded in an iframe. All semantically meaningful elements were implemented as standard DOM elements, the 3D is purely decorative, but it does not detract from the accessibility of the content.<\/p>\n\n\n\n

Check it out on the Festival home page<\/a>. <\/p>\n\n\n\n

Innovation World<\/h2>\n\n\n\n

We also built a virtual world on framevr. The design goal was to let users interact in a shared explorable space. We’re pretty proud of the work our architect did, and there is some technically clever work on object instancing, but we’ll have here write a whole post on the matter. Keeping to the high level concept, we have a pretty linear progression from the starting point to the exhibition area, gradually disclosing information to the visitor no matter what path they choose.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We worked pretty hard to balance visual quality with performance, and we can now confidently state that it will <\/strong>work on whatever device you use.<\/p>\n\n\n\n

Geodesic rocks in the same material as the Pensatore were inserted throughout, and to tie the concept together we made this short video (pretty early in the process, a lot of the environment is missing):<\/p>\n\n\n\n

Please do check out BCC Innovation World<\/a>, we’ll be expanding it a lot in the next few months.<\/p>\n","protected":false},"excerpt":{"rendered":"

We started this company by winning the Bain award at the original BCC Innovation Festival, back in 2022. In a bit of a homecoming, we were tapped to provide immersive services for the next edition of the Festival. Il Pensatore: an immersive landing Following the concept from BCC’s own creative department, we created a low-poly […]<\/p>\n","protected":false},"author":1,"featured_media":237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"federated","footnotes":""},"categories":[46],"tags":[45,35,30],"class_list":["post-228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-blender","tag-vr","tag-web"],"_links":{"self":[{"href":"https:\/\/e-muse.it\/blog\/wp-json\/wp\/v2\/posts\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-muse.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-muse.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-muse.it\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-muse.it\/blog\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":4,"href":"https:\/\/e-muse.it\/blog\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"predecessor-version":[{"id":238,"href":"https:\/\/e-muse.it\/blog\/wp-json\/wp\/v2\/posts\/228\/revisions\/238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-muse.it\/blog\/wp-json\/wp\/v2\/media\/237"}],"wp:attachment":[{"href":"https:\/\/e-muse.it\/blog\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-muse.it\/blog\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-muse.it\/blog\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}